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.Narcissique
An independent brand, born in Paris in 2019. One simple idea: look in the mirror, and love what you see.
Origins
It all starts in La Courneuve. Amine Mekri, better known as Prime, grows up there before leaving for Canada to play American football. A serious injury ends the dream and brings him back to France.
He starts again from scratch, self-taught. He creates content followed by millions, releases his music independently, builds his own projects. Always with the same rule: do it yourself.
The name
In 2019, Prime launches .Narcissique. The name gets a reaction, and that's the point.
Narcissism has a bad reputation. We decided to flip it: loving yourself isn't thinking you're above anyone. It's accepting who you are, believing in your projects and your talents.
Simple, strong pieces, made to be worn as a daily reminder. What makes you different is what makes you strong.
The 16.8
On 19 May 2023, Prime sets himself a challenge: release a new piece every 168 hours, for 52 weeks. One week, one piece, one universe.
No collection planned a year ahead. Spontaneity, week after week. A year later, all 52 pieces are out: 52 distinct universes, known as the 16.8.
Some of them come back from time to time, for a limited drop.
Collab
In 2024, one of the 16.8 pieces goes further: LaDoudoune, 24/52, is made with Schott, the New York brand behind the Perfecto.
Seamless quilted effect, fixed hood, waterproof zip, embroidered logo on a removable patch. Our first big collab, and what we call, with zero modesty, the best puffer in the world.
Collab
In 2025, every universe created during the 16.8 comes together: .Narcissique collaborates with Umbro.
Together we sign Don't Be Scared To Shine: a loose, structured tracksuit with reflective piping, and two jerseys. Umbro's football heritage meets our DNA.
52 weeks of spontaneity, and in the end, a major brand by our side.
Today
After Umbro came Love More, then France 2006 Family First and the World Cup Drop for the World Cup: another big moment.
All our pieces are made in Portugal, in quality fabrics. We design them in Paris and ship them from France.
What's next is coming for 2026-2027. The rule hasn't changed: look in the mirror.
C'est Narcissique.
A welcome gift is hidden under the card.
How it works
Create your account and place your first order: 5 days after payment, 10 % of your pieces come back as store credit, valid 30 days. No code to enter. We also sent the details by email.
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